At the end of the XIXth century, Vienna, Austria, is the cultural capital of Europe. Musicians, painters and philosophers gather in this city charged with history. At this particular time in history, Vienna is also Europe’s fashion capital. Marcus Breuer courageously makes a living by selling “regattas”, a sort of sailorknot tie composed of a band of material crossed on the front, without the k not, and sometimes attached with a pin. In order to satisfy his father’s dearest wish, his son Julius Breuer creates one of the first tie manufactures in order to offer the family a more stable and perennial business.
Julius son Eric enters the family business. He is to bring it creativity and an international dimension by exporting not only throughout Europe but also to the Middle-East.
The dramatic political events force the business to close its doors. Eric Breuer enters into partnership with his agent in Belgium in order to create a new tie manufacture. But war rages throughout Europe this experience is unfortunately short lived.
Eric Breuer starts up his business again in Brussels, Belgium in order to keep alive the tradition of Breuer at the tie.
Eric Breuer leaves Belgium and continues his adventure in Nice, on the French Riviera. Very quickly, the collections created by Eric Breuer will make a successful breakthrough in the French an International markets.
Always a forerunner, Eric Breuer contacts Mademoiselle Carven with whom he signs what will become a worldwide licensing agreement linking the fashion house to a tie maker. Once again, this idea is to become a great success in the following years and the concept is taken uo by all the others, even its most fervent critics!
Eric Breuer establishes his own weaving workshop in the “Croix – Rousse” neighborhood in Lyon in order to develop his exclusive designs.
Alain and Walter join their father in the family-run business and this gives a new impetus to the firm’s development.
Breuer develop their sales towards Japan and Hong Kong and from then on focus on the international luxury market.
Regular growth allows the firm to build new 1500m2 neo-Provencal-styled premises, close to Nice international airport.
100 years of Breuer and the tie. In order to commemorate this anniversary, the sculptor César creates a work with Breuer ties. A book relating the company’s history and the saga of the tie is published. The company now reaches beyond licensed manufacturing and markets its own Breuer brand name ties.
The Breuer brand name its licences are a commercial success, and the company has to extend its head office premises to 3000m2.
The Breuer company continues to develop and increases its world-wide notoriety by opening a second prestigious boutique at 14 rue de la Paix in Paris, only a stone’s throw from Place Vendôme. The range of products is expanded with the introduction of suits, jackets and trousers sold exclusively in the brand’s own boutiques.
Breuer increases its international renown with the opening of a new boutique in the heart of Madrid and a shop in New York’s prestigious luxury store “Sak’s Fifth Avenue”, these openings mark an important milestone in the brand’s history and its development strategy.
Breuer revisits the wardrobe of male French delegation of the Beijing Olympic Games.
The partnership with major Sak's stores increases, opening a corner in Palm Beach.
Breuer celebrates 120 years of the brand and launches a commemorative T-shirt hand painted, limited edition. Development acceleration at Sak's with two new openings in Chicago and New Orleans.
Opening a 5th Corner at Saks in San Francisco. As for the number of stores worldwide offering the BREUER products, they pass the 1,000 clients.
Breuer's Paris Store moves and settles in Saint Honoré.
A partnership with a Korean group allows the opening of 3 stores in Seoul.
Maison Breuer has moved its head office to 105 route de Canta Galet 06200 NICE.
Opening of three new stores in Korea and an outlet.